Liquor Marketing Group

Retail Excellence Together

Who We Are

Liquor Marketing Group (LMG) is an unlisted public company trading on a not for profit basis.

Established in 1977, alongside its banner group ‘Bottlemart’, LMG was created by a group of 400 NSW hoteliers. LMG is one of Australia’s leading alcohol marketing groups, proudly representing more than 1,400 independent operators in the $17.5 billion Australian retail packaged liquor sector.

Spotlight on Our Venues



Harry Brown

Thirsty Camel

Empowering businesses with expert strategies for growth

We specialize in empowering success by providing businesses with the negotiating power and consumer brand expertise they need to compete effectively in the off-premises retail market. Through our market-leading innovative digital solutions and data-driven insights, we uncover growth opportunities both in-store and online.

Our commitment to excellence and deep industry knowledge ensures that we deliver customized strategies to drive sustainable growth and long-term success.

Setting new standards in retail excellence and marketing.

We elevate the retail experience through strategic store enhancements and engaging marketing campaigns. By optimizing our store layouts and integrating the latest technology, we create inviting spaces that delight customers. Our targeted marketing and promotional efforts ensure that the right message reaches the right audience, fostering brand loyalty and driving foot traffic. Join us as we set new standards for retail excellence and customer satisfaction.

Empowering growth with digital solutions and insights

We are dedicated to delivering market-leading, innovative digital solutions and actionable data-driven insights that uncover growth opportunities for your business. Our team of experts leverages cutting-edge technologies and advanced analytics to help you thrive both in-store and online. We focus on understanding your unique challenges and objectives to create tailored strategies that drive measurable results and foster sustainable growth. Whether you’re looking to enhance your digital presence, optimize your in-store operations, or explore new avenues for expansion, we are committed to being your trusted partner in achieving success in today’s dynamic marketplace.

Your business, our dedicated support team

We understand that every business is different, which is why we offer personalized support through a dedicated State Business Development Manager who will work closely with you to understand your goals and develop a plan to achieve them. Alongside this, our local support team is always on hand to provide immediate, on-the-ground assistance. Our goal is to ensure that you receive the best possible service and support tailored specifically to your needs.